Digital countryside is a process of agricultural and rural modernization development and transformation derived from the application of networking, informatization and digitalization in the economic and social development of agriculture and rural areas, as well as the improvement of farmers' modern information skills. It is not only the strategic direction of rural revitalization, but also an important part of the construction of digital China.

Relying on the Internet of Things, big data, cloud computing and other modern information technology, digital countryside provides decision-making basis for the agricultural and rural departments of the government, carries out government-enterprise cooperation, and develops cooperation programs for agricultural products sales: assists the government to use modern information technology, promotes the deep integration of traditional marketing and modern marketing, enhances agricultural brands, expands circulation channels, and is committed to solving the problem of unsalable bulk agricultural products in counties.